Dental Whale Business Immersion Summit September 28, 2019 by cw-admin·0 Comments Fill out the form below to get more information on how Conversion Whale can help grow your practice. Name* First Last Phone*Email* Practice NameWebsite
Old Checklist August 19, 2019 by cw-admin·0 Comments Basic InfoDatePractice Name*Customer Number*URLBillingTotal Monthly AmountWhat Service?DenovoPlanktonWhale MailNarwhalA la CarteBelugaAdditional Services Started Social Media Posting Social Media Ads SEM Upgrade Mail None Social Media Posting Payment AmountSocial Media Ads Payment AmountSEM Upgrade Payment AmountMail Payment AmountWhen Social Media Posting Services Started MM DD YYYY When Social Media Ads Services Started MM DD YYYY When SEM Upgrade Services Started MM DD YYYY When Mail Services Started MM DD YYYY Has There Been A Free Month?YesNoMonth That Was Free MM DD YYYY When Is The Next Scheduled Strategy Call? MM DD YYYY TicketsZen DeskAre There Any Open Zen Desk Tickets?YesNoWhat Are The Open Zen Desk Tickets?Ticket DescriptionDate of TicketNotes What Is The Most Recent Zen Desk Ticket Completed?Ticket Description WrikeAre There Any Open Wrike Tickets?YesNoWhat Are The Open Wrike Tickets?Ticket DescriptionDate Ticket SubmittedNotes What Is The Most Recent Wrike Ticket Completed?Ticket Description Adwords - Previous MonthWho Are Top 3 Largest Competitors?On Auction Insights?What is Their Impression Share?What Is Their Absolute Top Of Page Rate? (If the advertiser is number one on the auction insights report they will be happy to know they are beating the competition. If they are in position 3 (for example) they will know that their budget is lower than their competition, which is costing them, leads which could be an upgrade opportunity. (Example: if auction insights says they are in 3’rd place with 20% IS and the first place advertiser has 40% IS then doubling their budget would put them on par with that competitor. This works in small scale as well just do the math)What Is Our Impression Share?(Click on the Campaigns tab. > Click the Columns button that is above the statistics table, then select “Modify columns” in the drop-down. >Click Competitive metrics, and add the Impression share columns that you are interested in viewing. >Click on Save. Your Impression share data should now appear in the statistics table.) High impression share (<80%) means that we can add more keywords or expand the geographical area to get more conversions. Low impression share (>30%) means that we either need to add budget to the account, shrink our service area, or get rid of low converting services. What Is Our Average Position?Position 1 shows that we are highly competitive and are dominating competition. Position 2-3 is competitive but shows we are bidding intelligently. Position 4-6 Shows high competition with the only benefit of bringing it up being if you see an upgrade opportunity.What Are The Top 3 Clicked Keywords On The Search Term Report? (This report will show what services have the greatest search activity. If you see high searches for dentures then that is an upgrade or strategy shift opportunity. At the same time if you see high search volume for very low cost services then you would not want to bring that up.)Which 3 Keywords Have The Highest Cost Per Click? What are 2-3 Top Negative Terms We Now Block? (Edit/Remove negative search terms. Edit search term data for last 30-day to remove negatives) Is The Clients Budget Underspending, Overspending, or Even?Under, Over, or EvenAmount What Is The Best Performing Text Ad With Highest CTR?(A strong CTR indicates that the ads are highly relevant and the users are engaged. A high CTR improves quality score and is more likely to turn into a conversion.)All Conversion Rate*Total Conversions*Total Impressions*Average CPC*Average CTR*Best Converting Ad Group (working)Least Converting Ad Group (not working)Google My BusinessWhat Is Their Google Rating?How Many Reviews Do They Have?Do We Have Access?Yes/NoIf No, Why?Correct Tracking Number On GMB?YesNoDoes The Info Match The Website?YesNoWhat Is The Date Of Their Most Recent Review?What Is The Content Of Their Most Recent Review?Add post - Topic of PostGMB - InsightsIs GMB linked to Adwords?YesNoIn The Previous Month, How Many Discovery Customers?In The Previous Month, How Many Requests For Driving Directions?In The Previous Month, How Many Calls To The Office Occurred?In The Previous Month, How Many Website Visits Occurred?Create A Post Done Subject Of PostAdrollAre The Ads Correct?YesNoDid It Overspend, Underspend, or Even?Over, Under or EvenAmount FacebookDo We Have Access?Yes/NoIf No, Why?Correct Tracking Number?YesNoWhat Is Their Facebook Rating?Does The Info Match The Website?YesNoFacebook AdsWhat Is Their Click Through Rate (CTR)?What Is Their Conversion Rate?Total Facebook LeadsCost Per ClickHow Old Is The Ad?What Is The Ad/Special?Dashboard/AnalyticsDashboard - Previous MonthTotal CallsTotal Email LeadsTotal Site VisitorsBounce ratePage Views Number % Change +/-Sessions Number % Change +/-User Number % Change +/-Time On Site Number % Change +/-Bounce Rate Number % Change +/-Exit Rate Number % Change +/-How Many Calls In The Previous Month Were Under 1 Minute?TotalPercentWhat Is Their Best Lead Form Submission In The Last 30 Days?Include the patient name and messageWhat Is Their Most Recent Blog Post?Last Strategy Call NotesWhat Is WorkingWhat Is NOT WorkingPMA (Action Plan)Your Name* First Last Your Email*
Protected: Test Post July 8, 2019 by cw-admin·Enter your password to view comments. This content is password protected. To view it please enter your password below: Password:
